Celebrating a true icon of British roads, the ‘Transit 60’ campaign marked six decades of the legendary Ford Transit. Working in tandem with Shez Lord at VML, my role at Hogarth involved bringing this milestone anniversary to life through a comprehensive and dynamic multi-channel execution. The project demanded a visual narrative that not only honoured the rich, hardworking heritage of the Transit but also celebrated its enduring relevance today.

The campaign made its grand debut at the CV Show at the NEC Birmingham, anchored by a timeline execution that spanned the entire length of the venue’s Bridgelink Skywalk – welcoming visitors to the venue by celebrating the vehicle’s 60-year journey. Following this high-impact launch, the creative was rolled out as a nationwide OOH campaign across the UK. Featuring a diverse range of print and motion deliverables, the work successfully captured the unyielding spirit of the Transit, delivering a cohesive and celebratory message at every touchpoint.